Ad+Verb:
Advertising + Action
The allure of adventure will forever captivate our conscious minds.
The Journey
Our initial focus is on establishing Ad+Verb's foundational presence and demonstrating its core vision. This involves launching our primary website, articulating key concepts through insightful content and detailed mockups, and engaging an early community of collaborators and participants to refine and validate the direction.
Building on initial feedback and resonance, the next phase concentrates on refining core concepts and achieving tangible market validation. This includes potentially developing initial applications or services based on the Ad+Verb framework, securing early partnerships or advisory engagements, and actively cultivating our growing community.
& Build The Dream.
With a validated model and established community, the long-term vision is to build out the comprehensive Ad+Verb infrastructure at scale. This includes developing the full ecosystem of interconnected applications designed to enable the Participation Economy and achieve widespread adoption, fundamentally shifting how value is created and exchanged online.
What Matters
Technology's role should be to empower individual choice, creativity, and autonomy, moving beyond models that merely manipulate or capture attention.
Sustainable digital ecosystems thrive when interactions provide all parties – users, creators, platforms – with verifiable, meaningful value, fostering trust.
Shifting focus from passive metrics (views, clicks) requires systems that can recognize, validate, and potentially reward genuine user participation and meaningful experience.
This is Bigger than Us.
The Ad+Verb project can only be achieved with great people + amazing companies whom foster environments of intellectual curiosity, open exploration, and intergrated analysis. Tackling complex, systemic challenges requires synthesizing diverse perspectives – blending strategic thinking with creative design and a deep understanding of technology's human impact.
